For over 45 years, Derek has contributed to the marketing and branding needs of businesses large and small, ranging from mom-and-pop pie shops to Fortune 100 companies and brands worldwide.

From new client acquisition programs to relationship and lifestyle marketing, Derek has forged relations that are built on solid foundations of understanding the market’s needs and business goals. From print to radio, television, video, and digital to social media, Derek has covered and leveraged every channel to engage and relate positive and unique content to brand promises and consumers.

For over fifteen years now, Derek has also served the community’s needs in the role of Santa Claus. As a true Ambassador of The Christmas Spirit, he has contributed to one of the largest Malls in the Southeast, Retail centers, and Resorts alike while performing private and charity functions. He has even appeared in television and video commercials. As a regular contributing member to Christmas Community networks, his insight into the needs of entrepreneurs has provided valuable contributions and guidance in marketing and rebranding, increasing the visibility of those who wish to grow and represent the season’s true spirit.

He is the creator and Chief Creative Officer for SleighDriver Apparel Company, established in 2021 to provide a unique and whimsical alternative to “Santa Wear” for the community. The SleighDriver Brand has become synonymous with quality, design, and customer service, with products ranging from sports apparel to leisuretime wear for the Christmas audience worldwide.

Derek’s mantra of “Be Merry My Friends” is not just another slogan but also a way of life, adopted early on to encourage the Christmas Spirit and the Human Spirit.